Cotton On

The campaign "Hear to Help" for Cotton On aimed to address the critical issue of silent mental health struggles among South African youth. Rooted in the insight that individuals long to feel seen, understood, and supported during moments of vulnerability, the concept "Unheard Voices" sought to break the silence surrounding mental health. By amplifying the voices of those who feel unable to express themselves, the campaign worked to reduce stigma, encourage open conversations, and empower young people to seek help and support one another. Through strategic messaging and impactful storytelling, the campaign created a platform for awareness, connection, and advocacy.